| Abstrakt: |
The article reports that the development of tourism and recreation sector and the sharpening of struggle for clients gives a new and different meaning to the enterprise's activities, focusing them on social demand but on human needs too. Factors affecting the competitivity of services are identified and classified into two groups: external (information, social-demographic, financial-economic, science-technical, innovative, investment, legal, native-ecological, institutional, external economic) and internal (qualifications and personal qualities, strategic planning system, price policy, technological capabilities and resource potential, accounting and monitoring systems, marketing strategy), - which enabled to represent systemic interaction between the parameters of the development of social-economic environment, market activities and the rate of utilization of circumstances accompanying providing goods. [ABSTRACT FROM AUTHOR] |
