Serving Differently: CEO Regulatory Focus and Firm Stakeholder Strategy.

Autor: Gamache, Daniel, Neville, Francois, Short, Cole Evan
Zdroj: Academy of Management Annual Meeting Proceedings; 2017, Vol. 2017 Issue 1, p1-1, 1p
Abstrakt: An emergent stream of research shows the promise of considering the role of a CEO's motivations in making various strategic decisions. Drawing from this research, we investigate how a CEO's motivational orientation-in terms of CEO regulatory focus-relates to the manner in which a firm orients its stakeholder strategy. Specifically we examine how a CEO's regulatory focus influences the orientation of a firm's social strategy, either focused narrowly on governance initiatives or focused more broadly on socially-oriented initiatives. We argue that CEO prevention focus is associated with governance-oriented stakeholder initiatives in the form of proactive investments and reactive receptivity to governance-oriented stakeholder activism; CEO promotion focus is associated with socially-oriented stakeholder initiatives in both proactive and reactive forms. We find general support for our hypotheses on a sample of 382 publicly-traded firms during the 2005-2013 time period. In showing that CEO regulatory influences firm stakeholder strategy, this study contributes to strategic management an organizational research by offering an initial demonstration of the potentially wide-ranging implications of CEO regulatory focus for stakeholder engagement, nonmarket strategy, and other discretionary strategic initiatives. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index