| Abstrakt: |
Imagine a New Venture Creation class full of enthusiastic young students. Soon, you will divide them into groups and set them the task of coming up with innovative business ideas and models, which they will later need to implement in practice. How can you help your students to explore and learn about their intrinsic, subconsciously generated motivation, aspirations, persistence, intuition, drive, desire, and passion? What tools and frameworks should you use to facilitate your students in their pursuit of creating new ventures? Many entrepreneurship educators turn to all-inclusive business modeling tools (e.g., the Business Model Canvas) to help their students in the process of New Venture Creation. The results of our case study, however, indicate the difficulties faced by entrepreneurship students in learning and developing "soft" skills when they rely on such tools. This is indicative of the instrumental focus in modern entrepreneurship education, highlighting a need to identify tools and techniques to fill the evident gap resulting from this narrow focus. As a first step in filling this gap, we propose using Stanislavski's system as a potential way to incorporate the softer side of the entrepreneurial learning experience into the context of New Venture Creation. We conclude by discussing the educational implications of this proposal and its limitations, as well as by providing some suggestions for further research. [ABSTRACT FROM AUTHOR] |
