Integration Fuzzy Analytic Network Process (ANP) and SWOT Business Strategy for the Development of Small and Medium Enterprises (SME).

Autor: Khotimah, Bain Khusnul, Irhamni, Firli, Kustiyahningsih, Yenny
Předmět:
Zdroj: AIP Conference Proceedings; 2017, Vol. 1867 Issue 1, p1-8, 8p, 3 Diagrams, 7 Charts
Abstrakt: Business competition is one risk factor for Small and Medium Enterprises (SME) to set up good management in handling the risk of loss. This proposed research will look for criteria that influence the occurrence of damages based on data from by Cooperative and SME on Batik Madura. Method approach which used Fuzzy Analytic Network Process (FANP) as the weight of interest in decision support systems. Factor analysis of the level losses will influence the performance in the business sector. SWOT analysis combined with FANP method to determine the most appropriate development strategy to be applied industry. From the results of SWOT analysis and FANP, it was found the strategy of the best development to apply business strategy. The raw materials and human resources are available to increase the production capacity of the test results of SWOT analysis SME on Batik Madura. The result measurement of SME are always favourable the position, because the value is well resulted production and the amount is stable revenue which caused SME are in the first quadrant, so the power can exist take advantage of business opportunities. While the trial results of SWOT analysis on SME on Batik Madura in January and March are quadrant of second quadrant because of the number of defective products is quite produced, causing SME are under threat. But although SME suffer threats, SME still have strength on the amount of production and timely delivery. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index