| Abstrakt: |
This paper explores the implementation of innovation management among women entrepreneurs in Klang Valley. The study highlights the issues and challenges faced by women sole proprietors and copreneurs in operating their businesses. The research also describes the differences in how female sole proprietors and copreneurs implement innovation management based on factors such as their business nature and demographic profile. The research adopts a qualitative approach to data analysis due to the small number of respondents. It is an exploratory study based on the analysis from the in-depth interview of eleven respondents who are involved in retail and service industries. The in-depth interviews were carried out in the business premises or homes of the respondents. Some of the respondents also preferred to be interviewed in a more relaxed environment. The interview was conducted face-face for at least an hour based on the semi-structured, open-ended questionnaire. From the analysis of the interview transcripts, prevalent themes that have been identified include entrepreneurial intention, issues and challenges, as well as types of innovation. On top of that, this study explained the difference in the implementation of innovation management among woman entrepreneurs involved in sole proprietorship and copreneurship respectively in Klang Valley. [ABSTRACT FROM AUTHOR] |
