MARKETING PLANNING PROCESS - REFLECTION ON THE COMP LEX OF ACTIVITIES THAT AFFECT ALL ASPECTS OF BUSINESS LIFE.
| Autor: | HORÁKOVÁ, HELENA, ŠVARCOVÁ, MARIE, VOLF, LUKÁŠ |
|---|---|
| Předmět: | |
| Zdroj: | Marketing Science & Inspirations; 2017, Vol. 12 Issue 2, p43-53, 11p |
| Databáze: | Complementary Index |
| Externí odkaz: |
|