| Abstrakt: |
The article presents information about the Fourth Annual Conference on Public Opinion Research that took place in Ithaca, New York from June 19-22, 1949. The year 1948-49 was a crucial one in the brief history of public opinion research. Meetings of the American Association for Public Opinion Research at Cornell University were the first full gathering of the professionals in the field of opinion research after the November, 1948 setback. The most salient feature of the Ithaca meetings was the obvious determination of the conferees gathered there to leave nothing undone which could lead to greater perfection, greater reliability, more meaningful interpretations of the fruits of their research labors. The article also contains a condensation of proceedings of their conference documents which in a variety of ways points up directions in which the academicians on one side and the commercial practitioners on the other must continue to work together for the common development of the profession. |
