M. le Président, la prochaine fois, évitez le scooter - Zur Parodierung von Skandalen in der Werbekommunikation im Web 2.0.
| Autor: | Issel-Dombert, Sandra |
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| Zdroj: | Zeitschrift für Angewandte Linguistik; Apr2017, Vol. 66 Issue 1, p99-119, 21p |
| Abstrakt: | In 2014, the yellow press magazine Closer revealed an alleged secret love affair between the French President François Hollande and a French actress. Accordingly large was the media interest in the revelation called Gayetgate" respectively l'affaire Hollande Gayet". Based on a multimodal corpus of advertisement linked with this scandal and published on Twitter and facebook, this paper aims to describe form and function of parodying a scandal via humorous advertising. A number of examples are discussed and it's argued that storytelling plays a key role to create a parody. [ABSTRACT FROM AUTHOR] |
| Databáze: | Complementary Index |
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