| Autor: |
Budd, Steven |
| Předmět: |
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| Zdroj: |
Pharmaceutical Executive; Feb2004, Vol. 24 Issue 2, p110-112, 2p |
| Abstrakt: |
Interviews Steven Budd, president of global sales and marketing services for PDI Inc. in the U.S. Emphasis on sales force effectiveness as companies are trying to improve their returns on sales; Opportunity represented by specialty physicians to establish relationships with doctors in a more traditional way; Importance of physician segmentation in any strategic marketing plan. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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