Fresh Faces for Established Brands: The Role of Holistic Type and Sequence of Exposure in Consumers' Formation of Trait Inferences.
| Autor: | Limon, Yonca, Reimann, Martin, Orth, Ulrich R., Bechara, Antoine |
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| Zdroj: | Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World; 2017, p416-416, 1p |
| Databáze: | Complementary Index |
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