| Autor: |
Helms, Marilyn M., Mayo, Donna T., Baxter, Joseph T. |
| Předmět: |
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| Zdroj: |
Marketing Education Review; Fall2003, Vol. 13 Issue 3, p17-25, 9p |
| Abstrakt: |
International study abroad experiences are extremely beneficial to business students and marketing majors, particularly as they prepare for future business careers. Yet many students struggle with college demands, family responsibilities, and job duties, leaving little if any free time to take advantage of these opportunities. The average age of college students continues to rise, and many of these adult students complete their undergraduate degrees to better compete in a tight job market. These non-traditional students are interested in beneficial travel experiences abroad but lack time in their schedules for a typical semester or summer-long study abroad course. With the seed funding of a US Department of Education Title 6B Business and International Education grant, Dalton State College structured a unique trade show event allowing students to experience international travel first-hand while simultaneously learning key business practices for managing a trade show to benefit their business careers and augment their understanding of marketing. The article reviews both short and long-term learning benefits from the experience as well as suggestions for improvement or replication at other business programs. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
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