| Abstrakt: |
Market value The European mobile phones market grew by 1.8% in 2015 to reach a value of $66 billion. Market value forecast In 2020, the European mobile phones market is forecast to have a value of $69.8 billion, an increase of 5.8% since 2015. Market volume The European mobile phones market grew by 3.9% in 2015 to reach a volume of 234.2 million units. Market volume forecast In 2020, the European mobile phones market is forecast to have a volume of 269.2 million units, an increase of 15% since 2015. Category segmentation Smart phone is the largest segment of the mobile phones market in Europe, accounting for 88.7% of the market's total volume. Geography segmentation The United Kingdom accounts for 20.2% of the European mobile phones market value. Market rivalry The European market is dominated by a small number of large, well-known companies such as Apple, Samsung, Microsoft and LG. This intensifies rivalry as they can harness greater resources for research and competition. [ABSTRACT FROM AUTHOR] |
