| Abstrakt: |
Market value The Turkish mobile phones market shrank by 9.9% in 2015 to reach a value of $3,132.3 million. Market value forecast In 2020, the Turkish mobile phones market is forecast to have a value of $3,496.4 million, an increase of 11.6% since 2015. Market volume The Turkish mobile phones market grew by 10% in 2015 to reach a volume of 17,072.3 thousand units. Market volume forecast In 2020, the Turkish mobile phones market is forecast to have a volume of 27,246.2 thousand units, an increase of 59.6% since 2015. Category segmentation Smart phone is the largest segment of the mobile phones market in Turkey, accounting for 89.4% of the market's total volume. Geography segmentation Turkey accounts for 4.7% of the European mobile phones market value. Market rivalry The Turkish market is dominated by a small number of large, well-known companies such as Samsung, LG, Apple and Microsoft. This intensifies rivalry as they can harness greater resources for research and competition, although more localized players have also seen success in the Turkish market. [ABSTRACT FROM AUTHOR] |
