| Autor: |
Cadogan, John W., Cui, Charles C., Kwok Yeung Li, Erik |
| Předmět: |
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| Zdroj: |
International Marketing Review; 2003, Vol. 20 Issue 5, p493, 21p, 3 Diagrams, 3 Charts |
| Abstrakt: |
Examines the issue of how export market-oriented behaviors influence export success. Use of survey data obtained from Hong Kong based manufacturing exporters; Indication that export market-oriented behaviors are important predictors of several dimensions of export performance; Importance of this behavior for exporters operating under conditions of high environmental turbulence; Suggestion that under conditions of low environmental turbulence, the costs of developing and implementing high levels of export market-oriented behavior may outweigh the benefits accrued. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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