Consumer Perspectives of Cultural Branding: The Case of Burberry in Taiwan.
| Autor: | Peng, Norman, Chen, Annie Huiling |
|---|---|
| Zdroj: | Advances in Chinese Brand Management; 2017, p133-151, 19p |
| Databáze: | Complementary Index |
| Externí odkaz: |
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| Autor: | Peng, Norman, Chen, Annie Huiling |
|---|---|
| Zdroj: | Advances in Chinese Brand Management; 2017, p133-151, 19p |
| Databáze: | Complementary Index |
| Externí odkaz: |
|