| Autor: |
Saha, Chanchal, Qamar, Summyia, Aziz, M. H., Mirza, Jahanzaib, Saifullah, Ali, Qasim |
| Předmět: |
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| Zdroj: |
Proceedings of the International Conference on Industrial Engineering & Operations Management; 2016, p784-793, 10p |
| Abstrakt: |
Increased globalization has offered many challenges to the companies regarding the competition, healthy customer relationship and managing expanded variety of business channels. These diverse business channels demand a balanced sharing of resources among various channels, while each individual channel offers independent variability and complexity levels. The success of such types of business is based majorly on the order management system that ensures the customer satisfaction and revenue generation. This study proposes a customer order prioritization model for multi business channels that share one or more order fulfillment stages. The dynamic model contains order prioritization tool to assess and prioritize customers' order for shared order fulfillment stages. The existing single attribute based Demand Build Plan model prioritizes customers' orders for a shared stage using proportional method considering the demand volume of all business channel for that time period The proposed decision making method based on multiple criteria namely "Technique for Order of Preferences by Similarity to Ideal Solution" (TOPSJS), prioritizes customer orders for shared stages considering both operation and strategic levels attributes. The proposed framework can effectively balance the individual business channel as well as overall business goals. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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