Part F: Digital Marketing and Social Media: Customer Engagement via Digital Media: Ad Skepticism and Consumer Trust in User-Generated Brand Recommendations in Social Network Sites.

Autor:	Christodoulides, George, Chari, Simos, Presi, Caterina, Casaletto, John
Předmět:	SOCIAL media SOCIAL networks
Zdroj:	AMA Summer Academic Conference Proceedings; 2015, Vol. 26, pF-35-F-36, 2p
Abstrakt:	An abstract of the article "Ad Skepticism and Consumer Trust in User-Generated Brand Recommendations in Social Network Sites" by George Christodoulides and colleagues is presented.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu