Case Study 7: Häagen-Dazs China: The Luxury Icing on the Cream.
| Autor: | Newlands, David, Hota, Monali |
|---|---|
| Zdroj: | Services Marketing Cases in Emerging Markets; 2017, p77-88, 12p |
| Databáze: | Complementary Index |
| Externí odkaz: |
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| Autor: | Newlands, David, Hota, Monali |
|---|---|
| Zdroj: | Services Marketing Cases in Emerging Markets; 2017, p77-88, 12p |
| Databáze: | Complementary Index |
| Externí odkaz: |
|