| Autor: |
Osarenkhoe, Aihie, Byarugaba, Jotham Mbiito |
| Předmět: |
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| Zdroj: |
Journal of Promotion Management; Sep/Oct2016, Vol. 22 Issue 5, p684-704, 21p, 2 Diagrams, 7 Charts |
| Abstrakt: |
In this article, the potential disparity between foreign direct investment (FDI) clients' service quality expectations and the actual service experienced (Gap 5) and how these impacts FDI inflows are investigated. Methodological triangulation encompassing quan-titative and qualitative methods is used. Contrary to the quantitative findings, the qualitative findings indicate that Gap 5 exists among the FDI clients. This is the first time the service quality model (performance-based construct) has been used to study FDI issues. Rather than applying the predominant “inside-out” mindset, the model adopts an “outside-in” mindset that uses perceived (actual) service as a reference point for clients' evaluation of service quality. [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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