| Autor: |
Reese, Jason D., Kahla, Marlene C., Crocker, Robert M. |
| Předmět: |
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| Zdroj: |
Summer Internet Proceedings; 2016, Vol. 18 Issue 2, p134-137, 4p |
| Abstrakt: |
This case takes advantage of the culinary genius and entrepreneurial spirit of Chef Victor and parleys his creations into the challenge of building a brand image that will create distinctiveness in a highly competitive homogenous market. The case has a difficulty level of four and will challenge senior-level marketing students to develop a strategic marketing plan that will unite and identify the various business units. The case may serve as an individual or team project. Independent research is highly recommended and a minimum of two weeks is recommended prep time for students to develop and refine their ideas. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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