Saving the Planet or Saving the Brand? How Brand Strength Influences Consumers' Perceptions of Brand Sustainability.
| Autor: | Rossi, Patricia, Pinto, Diego Costa, Herter, Marcia, Gonçalves, Dilney |
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| Zdroj: | Rediscovering the Essentiality of Marketing; 2016, p685-685, 1p |
| Databáze: | Complementary Index |
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