Adding New Perspectives to the Zero-Price Effect: The Role of Non-monetary Cost Perceptions.
| Autor: | Hüttel, Björn A., Wagner, Christian J., Schumann, Jan H. |
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| Zdroj: | Rediscovering the Essentiality of Marketing; 2016, p113-113, 1p |
| Databáze: | Complementary Index |
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