| Autor: |
Inhwan Yoon, Yoongun Min, Myeong Yong Lee, Heesang Lee |
| Předmět: |
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| Zdroj: |
Proceedings of ISPIM Conferences; 2016, p1-18, 18p |
| Abstrakt: |
This paper uses a dominant design concept to explore the characteristics of a next-generation electronic display and proposes an ex-ante framework for identifying the determinants of its appearance. To ensure validity and reliability, we employ multiple methods, including in-depth interview and the Delphi method, with the participation of display experts. The results indicate that organic light-emitting diode (OLED) displays are more likely to become a mainstay in next-generation displays. The findings also highlight the importance of rapid technological innovation toward future displays and cost leadership to secure market share. We suggest an ex-ante framework to complement the existing literature and provide practical implications to establish a competition strategy. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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