Emotivism and Pseudocultural Identities.

Autor: Roberts, Kathleen Glenister
Předmět:
Zdroj: Howard Journal of Communications; Oct-Dec2003, Vol. 14 Issue 4, p195-208, 14p
Abstrakt: Emotivism is the philosophical rationale that personal preferences are the basis for evaluative judgments. Previous communication scholarship has considered the effects of emotivism on interpersonal communication. This article extends the question of emotivism to postmodern events in which individuals co-opt signs and identities from another culture to create fictional or "pseudocultural" communication. This essay demonstrates, through an examination of a Native American-style powwow produced by and for White Americans,that emotivism deeply impacts communication within pseudocultural events. Most significantly, a better understanding of emotivism--and its conflict with cultural narratives--adds urgency to the call for an end to the expropriation of cultural traditions. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index