Investigating the Impact of Technology Use on the Efficacy of Broadcast Brand Integration.
| Autor: | Jensen, Jonathan A., Cobbs, Joe B., Walsh, Patrick, Turner, Brian A. |
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| Zdroj: | Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie & Marketing?; 2016, p849-853, 5p |
| Databáze: | Complementary Index |
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