In-Store Gamification: Testing a Location-Based Treasure Hunt App in a Real Retailing Environment.
| Autor: | Olsson, Marcus, Hogberg, Johan, Wastlund, Erik, Gustafsson, Anders |
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| Zdroj: | 2016 49th Hawaii International Conference on System Sciences (HICSS); 2016, p1634-1641, 8p |
| Databáze: | Complementary Index |
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