| Abstrakt: |
The article focuses on strategic partnership between newspaper Times of India Group's Times Internet and sports media Perform Group's website www.goal.com to increase Perform Group's business in India. Topics include aim of the partnership to provide monthly users by Times Internet to Goal, branding of firm's football website through desktops and mobile; and views of James Peel, executive vice-president of Perform Group, and Puneet Singhvi, Business Head, Times Global Partners, on the same. |
