Creation of a data observatory enables the uncovering of consumer behavior by client behavioral study, through the use of 1st generation loyalty and stimulation platforms: Conception of an observatory of consumer data, the "Promo Place" project.
| Autor: | Bruyere, Sebastien, Oechsel, Vincent |
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| Zdroj: | 2015 6th International Conference on Information Systems & Economic Intelligence (SIIE); 2015, p18-24, 7p |
| Databáze: | Complementary Index |
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