A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship.
| Autor: | Isik, Mine, Ozaydin, Ozay, Burnaz, Sebnem, Topcu, Y. Ilker |
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| Zdroj: | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing; 2016, p564-573, 10p |
| Databáze: | Complementary Index |
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