The Mediating Roles of Brand Engagement and Brand Psychological Ownership in Brand Co-creation.
| Autor: | Chang, Aihwa, Tseng, Timmy H., Tung, Pei-Ju |
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| Zdroj: | Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era; 2016, p283-296, 14p |
| Databáze: | Complementary Index |
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