The Effect of Brand Communication Style on Brand Engagement in Online Brand-Based Communities.
| Autor: | Gretry, Anaïs, Horváth, Csilla, van Riel, Allard |
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| Zdroj: | Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era; 2016, p211-212, 2p |
| Databáze: | Complementary Index |
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