| Autor: |
BARBERA-GUILLEM, Ricard, POVEDA-PUENTE, Rakel, NEUMANN, Silke, BECKER, Heidrun, RAMÍREZ, Miguel, WIENHOLTZ, Arno, SCHAEDLER, Inge |
| Zdroj: |
Studies in Health Technology & Informatics; Sep2015, Vol. 217, p917-922, 6p, 1 Chart |
| Abstrakt: |
In user-centred design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way[1]. As in other projects, the main application and use value of the persona approach in WeTakeCare project has been to depict and thus make "vivid" the characters and the milieus created and selected. It has helped to better understand and communicate the differences among the potential users. It has also helped to understand the heterogeneity and diversity of the users' lives and to focus on how to meet their actual needs [2]. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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