Consumer Brand Confusion: The Prevalence, Cause, and Impact of Misperception of Market Leader and Market Pioneer Brands.
| Autor: | Kamins, Michael A., Alpert, Frank H. |
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| Zdroj: | Proceedings of the 1997 World Marketing Congress; 2015, p549-549, 1p |
| Databáze: | Complementary Index |
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