Is Market Orientation Alone Enough? A Theory of Market Orientation, Productivity, and Performance.
| Autor: | Keh, Hean Tat, Park, Seong Y., Shin, Ji-Yong |
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| Zdroj: | Proceedings of the 1997 World Marketing Congress; 2015, p242-245, 4p |
| Databáze: | Complementary Index |
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