Structural or Cultural: An Exploration into Influences on Consumers' Shopping Behavior of Country Specific Factors versus Retailing Formats.
| Autor: | Nicholls, J.A. F., Fuan Li, Kranendonk, Carl J., Mandakovic, Tomislav |
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| Zdroj: | Journal of Global Marketing; 2003, Vol. 16 Issue 4, p97-115, 19p, 5 Charts |
| Abstrakt: | Examines the behavior of shoppers at regional shopping malls and neighborhood centers in Chile and the U.S. Existence of a universal behavior patterns; Differences in shoppers' motivation, selection criteria and purchase behaviors; Impact of shopping facility on purchase. |
| Databáze: | Complementary Index |
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