| Autor: |
Ali, Rabia, Hassan Rashid, Muhammad Abo ul, Manzoor, Malik Maliha |
| Předmět: |
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| Zdroj: |
Global Media Journal: Pakistan Edition; 6/30/2015, Vol. 8 Issue 1, p21-30, 10p |
| Abstrakt: |
This study was conducted to explore the importance of facebook as a tool for promoting social relationships and bonding people across the world. The study examines the relationship between use of facebook, a popular online social network site, and the formation and maintenance of social relationships. The population of the study was Azad Jammu and Kashmir (AJK) University and the sample size was 370 students. For data collection quantitative methods were used. The data collected from the study population was statistically analyzed by using SPSS. The findings illustrate that social media (facebook) is emerging as an important tool to promote global social relationships irrespective of geographic, racial, religious and ethnic differences.. By doing this the social media in general and face book in particular makes a significant contribution in overcoming the divisions based on the notion of the "West and North" or the First World and the Third World. The results from the study show that usage of facebook is common among university students and different students use facebook for different purpose. For example, (25.7%) respondents reported that they use facebook for the sake of entertainment. Majority of the respondents (80.3%) considered facebook as an easy way to share their ideas among friends and colleagues across the world. The relationship between the two selected variables (facebook has connected people across the world and it is a useful source for promoting social relationships) showed a strong association. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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