Getting an "Extra Measure" Out of Published Marketing Case Studies.
| Autor: | Patton, Charles R. |
|---|---|
| Zdroj: | Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference; 2015, p187-189, 3p |
| Databáze: | Complementary Index |
| Externí odkaz: |
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| Autor: | Patton, Charles R. |
|---|---|
| Zdroj: | Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference; 2015, p187-189, 3p |
| Databáze: | Complementary Index |
| Externí odkaz: |
|