Higher Education Institutional Buyers' Perceptual Profiles of Vendor Attributes for Standard and Special Products.
| Autor: | Rao, C. P., Kiser, G. E. |
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| Zdroj: | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference; 2016, p377-377, 1p |
| Databáze: | Complementary Index |
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