| Autor: |
Barr CW, Pankratz MM, McFall SL |
| Zdroj: |
Gerontology & Geriatrics Education; 1999, Vol. 20 Issue 1, p73-88, 16p |
| Abstrakt: |
Social marketing concepts are relevant to the promotion of participation in educational and social programs in the area of public health. This article presents lessons learned from recruitment efforts involving an educational project on urinary incontinence, a difficult-to-market topic. Multiple communication channels were employed to recruit participants. Project tracking records showed that attendance at a community presentation was an important determinant of eventual program enrollment. Formative evaluation contributed to recruitment and program improvement. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
|
