| Autor: |
Varini, Kate, Engelmann, Ralph, Claessen, Bernd, Schleusener, Michael |
| Předmět: |
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| Zdroj: |
Journal of Revenue & Pricing Management; Apr2003, Vol. 2 Issue 1, p47, 14p |
| Abstrakt: |
In recent research on the competencies required to manage revenue effectively, it was discovered that, in order for hotels to manage revenue and price rooms according to willingness-to-pay, it is crucial to have a strong understanding of what the various hotel guest segments value. This paper discusses a study that analysed the pricing strategy in Swiss hotels. The basis on which the hotels price their rooms/products is revealed as being quite different from the customers' perception of price in relation to the value they feel they receive. The study was conducted using a group of hotels in several Swiss cities, whore a series of 168 interviews with different customer segments were completed. A conjoint measurement software was used to design segment-specific questionnaires. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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