Autor:	Edwards, Joe
Předmět:	CONTENT marketing MARKETING research ALGORITHMS STRATEGIC planning RATE of return MARKET share
Zdroj:	Journal of Direct, Data & Digital Marketing Practice; Jul2015, Vol. 16 Issue 4, p248-250, 3p
Abstrakt:	Content is highly appealing to marketers, but does not always have the same impact on prospects as is hoped for. This article argues that marketers need to consider adopting the opposite of business as usual in order to achieve the desired standout. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu Full text from SpringerLink