Can the Emerging Prediction Market Methodology Aid in Improving Demand Forecasting of New Products?

Autor:	Lang, Mark, Bharadwaj, Neeraj, DiBenedetto, C. Anthony
Předmět:	DEMAND forecasting PREDICTION markets MANUFACTURED products MARKETING
Zdroj:	AMA Winter Academic Conference Proceedings; 2014, Vol. 25, pG-16-G-16, 1p
Abstrakt:	An abstract of the article "Can the Emerging Prediction Market Methodology Aid in Improving Demand Forecasting of New Products?" by Mark Lang, Neeraj Bharadwaj, and C. Anthony DiBenedetto is presented.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu