Attention to Social Comparison Information and Brand Avoidance Behaviors.

Autor:	Kim, Eunjin (Anna), Ratneshwar, S., Roesler, Erin, Ghosh Chowdhury, Tilottama
Předmět:	SOCIAL comparison CONSUMER preferences
Zdroj:	AMA Winter Academic Conference Proceedings; 2014, Vol. 25, pC-33-C-33, 1p
Abstrakt:	An abstract of the article "Attention to Social Comparison Information and Brand Avoidance Behaviors," by S. Ratneshwar and colleagues is presented.
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu