Effective Marketing Strategy-Making: Antecedents and Consequences.
| Autor: | Menon, Anil, Bharadwaj, Sundar G., Adidam, Phani Tej, Edison, Steven W. |
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| Zdroj: | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference; 2015, p224-224, 1p |
| Databáze: | Complementary Index |
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