Diffusion and Adoption of Computers: A Marketing Analysis of a Government Program for Small and Medium Enterprises in Singapore.

Autor: Mehta, Sanja S., Mehta, Subhash C., Chai, Patrick Lau Chen
Zdroj: Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference; 2015, p2-3, 2p
Databáze: Complementary Index