| Autor: |
Ispas, Ana, Boboc, Denisa-Georgiana, Marica, Andreea-Gabriela, Năstăsoiu, George-Bogdan, Vijoli, Cristina-Victoria |
| Předmět: |
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| Zdroj: |
Romanian Journal of Marketing; jan-mar2015, Issue 1, p22-31, 10p |
| Abstrakt: |
This paper aims at identifying, by a marketing research conducted among the young people o f Brasov, whether the current brand of Brasov city is known, which is the image nurtured by the young inhabitants of Brasov with respect to their city and which are the most adequate promotion methods. The final goal of the paper consists in submitting proposals, with a view to improving the current brand, to creating a unitary and coherent image, as well as to raising the notoriousness of Brasov, among the tourists, by means o f social networks and web services. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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