| Autor: |
Mirza, Ather |
| Předmět: |
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| Zdroj: |
Perspectives: Policy & Practice in Higher Education; Jan2015, Vol. 19 Issue 1, p28-32, 5p |
| Abstrakt: |
In February 2013, the University of Leicester staged what The Guardian described as ‘The most extraordinary press conference ever held at any UK university.’ This was part of a media and communications campaign that brought worldwide attention to the discovery of King Richard III by the University's archaeologists. How do you manage a communications process like this? What were the pitfalls and how does multimedia journalism enhance reputation? [ABSTRACT FROM PUBLISHER] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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