An empirical study of reserve price optimisation in real-time bidding.
| Autor: | Yuan, Shuai, Wang, Jun, Chen, Bowei, Mason, Peter, Seljan, Sam |
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| Zdroj: | Proceedings of the 20th ACM SIGKDD International Conference Knowledge Discovery & Data Mining; 8/24/2014, p1897-1906, 10p |
| Databáze: | Complementary Index |
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