How Online Consumer Reviews Influence Purchase Intention in Virtual Communities?
| Autor: | Yi-Fen Chen, Chia-Wen Tsai, Shih-Mei Hsu |
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| Zdroj: | International Journal of Innovation in the Digital Economy; Jul-Sep2014, Vol. 5 Issue 3, p40-50, 11p |
| Databáze: | Complementary Index |
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