Argentine court validates first claim of ambush marketing.

Autor: Palazzi, Pablo A., Jurado, Marco Rizzo
Předmět:
Zdroj: Journal of Intellectual Property Law & Practice; Dec2014, Vol. 9 Issue 12, p965-966, 2p
Abstrakt: The Court of Appeals reversed the decision of the lower court denying the injunction filed against Unilever and ordered the defendant to cease immediately the advertising campaign that used the phrase ‘official sponsor of all we learnt while we are growing’ and to remove already-published advertisements on any medium. [ABSTRACT FROM PUBLISHER]
Databáze: Complementary Index